A Post Digital World

Have begun a regular column on Forbes.com and my debut explains why digital is so yesterday.

Marketers need to realize that digital is not something that is a thing apart or something that requires its “own strategy” when digital tools and experiences have become integrated into peoples expectations and their way of life.

The entire post is here:

http://www.forbes.com/2009/11/25/digital-marketing-cmo-network-rishad-tobaccowala.html
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