About

Rishad serves as the Chief Strategy and Innovation Officer of VivaKi which combines the media and digital assets of the Publicis Groupe including Starcom, Zenith, Mediavest, Optimedia, Digitas, Razorfish, Moxie Interactive, Performics and Denuo.  Rishad’s focus is on guiding the strategy and future reinvention that will help ensure that VivaKi companies and their clients continue to remain relevant and valuable in a changing marketing landscape. For more on VivaKi go to www.vivaki.com

Most recently Rishad founded and was the CEO of Denuo, a unit of VivaKi dedicated to inventing and instigating new forms of creativity to help Brands meet challenges of modern marketplaces. For more on Denuo check out www.denuology.com

Re-inventing is Rishad’s left brained outpost. For the right brained area check out Re-imagining here http://rishadt.posterous.com/  .

Rishad has 30 years of experience in marketing and has worked, helped grow, founded/co-founded or incubated for a variety of companies including Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo.

Rishad serves on the boards of a range of companies from VivaKi to Recycle Bank and works as an adviser to several firms including Greycroft Partners LLC, Abundant Ventures , Marketshare Partners, Viewpoints, My Likes, Bright Tag, Edo Interactive and Visible Measures.

Rishad also is the chairman of The Tobaccowala Foundation, a family foundation providing health, education and welfare help to the needy of India.

Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago.